bBrrr
—
Christmas self promotion
For Christmas 2025, we donated to St Mungo’s homeless charity on behalf of ourselves and everyone we’d worked with that year, then sent a small seasonal reminder to clients in the post.
The idea was bBrrr — part donation, part Christmas gift, part cold-weather joke. A small thank you with a little more warmth behind it.
Disciplines:
Strategy
Creative Direction
Art Direction
Socks
Client:
Self promotion
bBelief in giving. The mailer was designed to feel simple, personal and low-key. For Christmas, bB became bBrrr and clients received a pair of custom socks packaged with stickers and a card explaining the donation to St Mungo’s.
The copy kept the tone direct and warm. We’d swapped traditional client gifts for a charitable donation, but still wanted to send a small, personal Christmas gift.
