Curiously creative
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Urban Fox
Home staging and styling businesses prepare properties to look their best for sale, rent, or for private clients who want a stylist’s eye brought to their home. Much of the market is dominated by formulaic approaches and predefined style packages. Urban Fox offers something more instinctive and creatively led, styling each property individually — responding to architecture, personality and lifestyle.
The brand is built around the belief ‘Curiously creative’. It gives Urban Fox a clear point of difference: styling for homes with character, shaped by curiosity, instinct and a sharp eye.
Disciplines:
Brand Strategy
Creative Direction
Art Direction
Illustration
Creative Execution
Client:
Urban Fox Studio
The characterful brand name places the studio in and around the urban/suburban London homes it styles, while the wider identity draws on the urban fox’s curiosity and adaptability. Together, the wordmark and fox/house symbols create a logo that’s expressive and confident, giving the brand real presence in the market.
Tone of voice, typography, photography, colour palette and a cast of angular fox graphics combine to give Urban Fox a brand world that feels contemporary, instinctive and full of personality. The verbal identity is confident, warm and slightly mischievous, bringing wit to a category that often plays it safe. The logo’s serif typeface flows beautifully throughout the brand in lighter weights and cursive italics. Project photography captures the range and individuality of the studio’s work, while a warm, slightly offbeat palette and fox characters bring expression, flexibility and moments of surprise across selected touchpoints.
Across digital, packaging, print, social and branded products, the identity stays consistent, characterful and full of life. It gives Urban Fox the presence of an established brand, while keeping the freshness and originality of a challenger. The result is a startup brand with a clear point of view — presenting home staging not as a formula, but as a more curious and creative way to bring spaces to life.
